The trend toward digital natives has reached an inflection point, with many parents worried that their kids may be watching too much, too soon.
According to a recent report by the Children’s Health Initiative (CHI), one in four parents believe their children are watching too many shows and movies, compared to two in three parents who say their kids are watching fewer than 10 hours of TV each week.
Digital natives are those who are watching more than 10 channels per day, or are using apps to watch more than one show at a time.
Some parents worry their kids will be spoiled if they don’t get the same type of exposure as their traditional peers.
They are also concerned that children will be exposed to more material in the digital world.
“Digital natives may see it as a kind of ‘big brother’ for the family,” said Susan L. Johnson, director of CHI’s Kids Digital Initiative.
“It’s a big part of what they are doing with their digital entertainment habits.”
While digital natives have gained more ground in recent years, the overall numbers of digital natives are increasing, according to a study released this week by CHI.
More than half of the digital natives surveyed say they are watching at least some of their digital content in the home.
While the numbers are still small, digital natives do appear to be a growing segment of parents.
According in the survey, nearly a quarter of parents surveyed said they have digital natives on their family.
More and more digital natives, according a report by CHi, are watching shows like “Gossip Girl,” which is produced and distributed by Warner Bros. Television.
The show has been an instant hit on the digital platforms of Amazon and Netflix.
Some digital natives say they have started to watch movies in the house as well.
“I don’t think we’re too far from our parents being exposed to the show, as they watch it on Netflix or Amazon,” said Jena DePorter, a mother and digital native from Chicago.
The CHI study also found that more than half the digital native parents are watching movies on a smartphone, with a third saying they use their mobile devices for watching movies.
“Parents have been showing kids how to use their smartphones as well,” said Lila A. Nelman, co-author of the CHI report and executive director of the Childrens Health Initiative.
A new study, released in December, showed that digital natives also tend to watch films and television shows more frequently.
The study, titled “What Is the Impact of Digital Media on Families and Children?
A Look at Children’s Exposure to Digital Media,” found that about one in five digital natives watched at least one episode of a TV show on a TV screen each day.
About one in three of those digital natives said they watched a movie or television show every day.
Children ages 5-12, and families with young children, were more likely to be watching video content, including childrens shows.
Digital native parents tend to be older, and they are more likely than traditional parents to have a graduate degree, a college degree or a high-school diploma.
“The millennial generation has become more and more immersed in the media landscape, and digital natives may have access to the same content that their parents did before them,” said Nelmann.
“They have access because they have a high school diploma, they have college degrees and they have graduate degrees.”
“Digital native parents can be a part of the solution to the digital divide,” said Johnson.
“As they get older, they may become more comfortable watching content in a different way, with an adult,” she said.
The new study by CHis Childrens Hospital Initiative found that digital native families are also more likely not to have the same level of parental supervision as their peers.
Digital media may be making it harder for parents to supervise their kids, said Johnson, the co-director of the study.
“What is really happening is that parents are not as interested in controlling the kids when they are younger,” she told The Huffington Post.
“Their kids are getting more access to content that is not really their idea of family entertainment.”
A recent report from Pew Research found that one in six parents say they don “control” their children’s digital habits.
The report also found the percentage of digital native households with at least two children who are not supervised has increased to about 10 percent.
“That is definitely concerning,” said DePorters.
“When parents are going to have two kids, it is going to be harder to be able to keep track of how they are using their time and to be responsive to what they want.”
Johnson said that digital content is an important part of her kids’ digital culture.
“My kids are very smart and they love to learn,” she added.
“If we want to continue to push this in our culture, we have to make sure our kids have access and are getting the same exposure they need. “Kids