$49.99 digital downloads is $7.99 US per DVD.
The price drops to $44.99.
A digital download is a digital copy of a film or television show that can be played on a computer or tablet.
It includes everything from trailers to deleted scenes and can be downloaded immediately on the DVD or Blu-ray Disc.
The deal is the latest move to cut the price of digital downloads and bring them into line with a more traditional format, which was a key focus for Sony in the past.
But critics have warned that the new deal is likely to be controversial.
A Canadian MP, MP Peter Kent, called the price cut “unacceptable,” and a group of movie producers and distributors called the new pricing model “the height of consumerism.”
A digital-only price has been in place for years, but critics have argued that it has been an ineffective way to deal with the digital world.
The Digital Cinema Association, an industry group, said the new model is “simply too expensive” for consumers, especially when compared to the cheaper streaming services.
In Canada, the price for a digital download has dropped to $4.99 from $6.99, according to the company’s latest quarterly report.
“The price of the digital download continues to be prohibitively high, especially for those of us who can’t get to the movies on our TV, who cannot download the content on our mobile devices,” the group said in a statement.
The new price is the second such cut to digital downloads this year, after the price dropped to just $3.99 in January.
“We have seen a lot of things, a lot over the last year, that are taking place around digital downloads,” said Chris Harris, executive director of the Canadian Federation of Independent Business.
“There’s a lot more competition and they’re seeing some significant pricing reductions.”
Some industry watchers say that there’s still room for more cuts.
The industry group for film and television producers said it’s “likely” that the price will stay the same.
“It’s important to note that the digital price is a price that has been historically low for digital content, and is set to continue to be low,” the Canadian Film and Television Association said in an emailed statement.
“While the price may be lower than some of the more premium offerings on the digital market, the digital format is still a very important part of the film and TV ecosystem, and it is still important that film and entertainment companies are transparent about the prices they are paying for their content.”